Marketing Plan for Red Bull Company Essay Example | Topics and Well Written Essays - 2500 words

Marketing Plan for Red Bull Company - Essay Example Cumulatively, the company sold over 35 billion cans worldwide to date. Red Bull is the brand name used by the Red Bull Company from Austriai. This energy drink contains several ingredients, which make it a super energy drink. These include glucose, glucoronolactone, caffeine, sucrose, taurine, and B-group vitamins (Red Bull GmbH, n.d.). This drink trades in two major brands i.e. R-B Energy Drink and R-B Sugar Free. The later is similar to the former, only that it lacks sugars. Aspartame and acesulfame K sweeteners replace this glucose and sucrose. Red Bull enjoys worldwide market coverage as well as global competition from established soft drinks players. Emerging markets for soft drinks and health concerns of consumers are some of the issues affecting the market growth and expansion of the drink. Obesity is also becoming a major threat in the soft drinks market due to the sugars they contain. This is even more challenging to this industry owing to the fact that most of its target ma rket ranges among children and the youth who are most vulnerable to obesity. However, Red Bull managed to maneuver though all these challenges to sit comfortably at the top of preferred energy drinks around the globeii. Current Marketing Situation For any firm that seeks to succeed, it is important to define a company product's position, target and segmentation. In terms of its position, Red Bull is an energy drink that increases concentration, reaction speed, and performance as well as improves people's emotional state. Consumers can find all these benefits when drinking Red Bull. During tiring days, long school days, and stressful work, people want to get a product that helps them to relax their bodies and minds. Moreover, Red Bull provides not only its regular style of beverage but also a sugar-free version for people who are concerned about their health. Red Bull's target market is active males and females between ages of 17 to 35. For this reason, Red Bull targets people in col lege, recent college graduates, and workers who also study. These types of people have active and busy lifestyles that make it hard for them to endure long days and nights. Especially for the workers who study, it is challenging to balance sports, education, clubs and jobs. Red Bull is the solution for people at the turning point in their lives because energy is important component that keeps individuals active to achieve their goals Objectives and Issues Marketing Strategy It is important for the company to have segmentation in order to market its product and have costumers. Red Bull segments its product by demographic, geographic and psychographic components. The main demographic of Red Bull is young males and females between 17 and 35 years old. The geographic component focuses on people who study at places where life is busy and rushed. Bars and clubs near or on these places are also a geographic segment, in which Red Bull concentrates. The psychographic segment includes young s tudents and professionals who have long days filled with study and work, so they get tired and stressed. They want to relax and have fun at night, enjoy the rest of the day and remain active by having energy drinkiii Distribution of Red Bull energy drink is through most gas stations, convenience stores and grocery stores in the U.S. Some of the stores include Safeway, Quick Trip, Conoco, SuperSaver, and 7-Eleven. The product is also available in supercenter stores such as

Executives Transition Management and Succession Planning of Non-profit Coursework

Executives Transition Management and Succession Planning of Non-profit Organizations - Coursework Example Starting from planning for the departure of an executive to the entry of a new leader, ETM encompasses three phases that include Prepare, Pivot as well as Thrive. On the other hand, Succession Planning entails the practice of preparing an organization for a leadership change regardless of whether it is planned or unplanned. One of the major aspects that makes Succession Planning an effective strategy is that it entails developing a board succession policy that is essential in providing tactics for enhancing leadership. In addition, as companies emulate the culture of succession planning, they create an important base through which the firm initiates talent development and leadership development. As stipulated by Tom Adams, nonprofits organizations highly value improving leadership through talent management are leadership management. Executives Transition Management in the article by Tom Adams is depicted in one of the food banks in the Midwest. Having been under the leadership of a female CEO whose performance was remarkable; the food bank experienced an expansive growth. When the CEO decided to retire, the board was very worried since they saw high chances of failure. However, through the guidance of the board chairman, the organization sought the help of a local banker who was exposed to ETM (Adams, 2009). This also entailed hiring of an ETM consultant and the formation of a Transition Committee to oversee the implementation of ETM policy. In this regard, the board of directors hired a new executive who was aimed at enhancing the activities of the food bank in its endeavor to fight hunger. As a result of the adoption of the ETM, the organization experienced various benefits. First, it helped in the exit of the founder and the hiring of new executives. In this way, the continuity of the organization activities was achieved.     

Production and Marketing Department Assignment Example | Topics and Well Written Essays - 250 words

Production and Marketing Department - Assignment Example Through quality, the firm would be able to make more sales hence improving their scale of revenue. On the other hand, production department can lower operations cost by being efficient, creativity, good production and good management of resources in the organization. The two organs are in some way find it challenging to come to conscientious as to how they should operate. Production department usually try to find the best quality in order to meet their clients need as much as possible. How the customer expects the product or service to be like or perform is what drives them. Contrary, marketing department operates differently. Maximizing sales in the market in order to increase revenue to the firm is their major concern. Quality is never in their mind, and as long as they are making sales, they feel that they are doing the right thing. Specifications of the products also cause conflict among the two organs. Production section gives their specifications based on what they have produced and designed. With the marketing side aims at maximizing sales of the company, they always try to make specification appealing to the customers which may not always be the case. This becomes a challenge to the management since they need to close the gap to avoid it affecting reputation of the company. Perceived and actual quality should not have a huge gap between them. Marketing segment gives promises to the customers explaining how good and effective the product is. If it performs below the target, it always lays its finger in production unit for making them overstate the product’s performance, creating further conflict. In conclusion, organizations achievements are based on how they operate. It is important to have production and marketing department working together to avoid challenges explained above. If each unit does only its core role, conflicts are bound to arise.

It is going to be report format Essay Example | Topics and Well Written Essays - 2500 words

It is going to be report format - Essay Example In Joe’s case, a partnership relationship usually existed between him and his sister: they used to buy tickets together and discuss the possibility of using their shares of the ticket. According to Beyer G.W. and Petrini J. â€Å"If a taxpayer purchased a lottery ticket with the intent and understanding that the proceeds would be shared with others, the courts have treated the proceeds of the ticket as income to all the recipients rather than as income to just the purchaser.†1 However, on that particular week, Joe’s stepsister did not contribute to the purchase of the ticket and the partnership relationship between the two of them stopped at that moment. It is possible to talk about an intention of sharing the profit in the past weeks, when Joe’s stepsister contributed to the lottery ticket’s purchase, which explains Joe’s intention to share the prize. Joe was the only person who bought the ticket and it is clear that under these circumstance s the intention of sharing the possible profit did not exist. ... on that particular week, Joe was the only buyer of the lottery ticket 3. the fact that his stepsister did not contribute to the purchase of the winning lottery ticket may serve as proof in Joe’s favour to show that on that week he did not buy the ticket with the intention of sharing the prize with his stepsister I would advise Joe not to worry about having to share the prize with his stepsister. Word count: 481 words b) I believe that Lawrence & Co can be held liable for inducing Joe to conclude the contract by creating a false representation on the capacity of the premises. According to Richards P. (217) â€Å"A misrepresentation may be defined†¦ as a false statement of fact that induces another to enter into a contract.†2 It is obvious that Lawrence & Co has made a false statement regarding its premises in order to induce Joe to enter into a contract with it. Even though at the beginning of the negotiations Tim actually believed that the premises were big enough to fit 25 of Joe’s courier vans, the fact that the premises were actually smaller than believed was discovered by Tim during the negotiation process. The disclosure of this discovery at that moment would have stopped the negotiation process and lead to a lost deal for Tim’s business. Therefore, Tim voluntarily hid the discovered fact, believing that there will be no legal consequences against him. Moreover, the belief that all 25 courier vans will fit into the premises was practically the reason that convinced Joe to sign the contract. In the case of Derry v Peek3 the House of Lords concluded that â€Å"Fraud is established where it is proved that a false statement is made: (a)

Lawinternational financial market Essay Example | Topics and Well Written Essays - 4000 words

Lawinternational financial market - Essay Example It would not be wrong to say that in the first initial phase of this internationalization of the financial market, the main problems that were faced by those involved are more noticeable than the remuneration it gave to all. If we really come to discuss the true picture, then one very vital character of the market then was the restrains and slothful augmentation in Europe during the year 1990 and even some time after that .The Year 1997 and 1998 marked the dawn of the Asian predicament. Regardless of these happenings which came forth as challenges to the international financial markets and the parties involved therein. The true essence of the international trade, on the other hand lengthened at a very swift speed, plateful to authority constant swift economic development in lots of up-and-coming markets and also emergent countries. By the side of the identical moment in time, the developments in that of international finance include not anything that cannot be deemed as anything lesser than being short of avant-garde. Along with the increase in the across border assessment of financial transactions. The increasing trend in the international market has taken up a swifter pace at a very fast yet very meaningful way. Also the markets have evolved into them the characteristics of ground-breaking fresh risk transfer instruments. These Risk transfer Instruments also include the various different kinds of Derivative securities. Along with these come along the novel financ ial institutions. Ever since the beginning of the year 2002, the reimbursement of this phase of globalization has turn out to be further perceptible. International intensification has with determination exceeded agreement prospect, and also it has been very deranged. The emergence and development of new-fangled risk transfer markets-those are derivative securities-has aided the process of spreading risk additionally largely along with supplementary precision. This, investors are capable of scheming their risk profile with a great deal superior effectiveness than in the past. Only if triumphant, these changes should be able to facilitate the rising of the global augmentation resulting in making the economy a more should have helped to raise global growth and to have made the economy more elastic as well as more and more supple. To be in no doubt, the financial improvement and internationalization also tag's along loads of challenges within them. These have also aided the development of the tasks of administrative and authoritarian powers that are increasingly considered to be multifarious. They

Expected effects of the 2022 Fifa World Cup on Qatars economy Term Paper

Expected effects of the 2022 Fifa World Cup on Qatars economy - Term Paper Example This will strengthen Qatar’s national economy which shows a striking and buoyant performance amid slothful global conditions. In 2010, Qatar registered a Gross Domestic Product (GDP) of 14.0 %. The country projected that in 2011 the GDP would hit a 15.8 % mark. This steady growth in GDP presents Qatar as the fastest in economic growth among GCC region (Qatar First Investment Bank 4). Qatar is expected to benefit a lot from tourists’ activities. The estimate of the visitors in Qatar amounts to about half million people. This is largest number of tourism representing about a third of Qatar’s population. Due to this large numbers of tourists, Qatar intends to construct 90,000 hotels and restaurants. This surpasses FIFA’s requirement for Qatar to have 65,000 hotel rooms (Oxford Business Group 281). The country expects to receive many foreign funds from the visitors which will boost the growth of well performing economy. According to neoclassical growth theory, the explosion of population will lead to high Gross Domestic Product (Barclay 66). Doha has already witnessed 65% of total visitors that come from corporate sector. The overnight stays are expected to generate a lot of revenues for Qatar. Tourism industry anticipates raising the occupancy rates in order to capitalize on the FIFA World Cup. The basis of this expectation is from 2011 when hosted AFC Asian Cup. The large number f fans increased the rate of hotels to about 24 %. This was a remarkable rise when compared to the year 2010 (Oxford Business Group 285). The retailers expect to amass a lot of money from the sales. This is due to increased domestic and foreign consumption Qatar will refurbish her infrastructure to meet the FIFA standards. The country plans to use 100 billion US dollars to expand and construct new system of infrastructure. Some of expected infrastructural changes will feature stadiums, roads, communication systems, airports, and places of accommodation. Doha airport is under

Philosophy and the Self Assignment Example | Topics and Well Written Essays - 1500 words

Philosophy and the Self - Assignment Example Most people are confronted with hard decisions such as: what person is best to get married to? Should he relocate to another state (i.e. Illinois)? Should he buy a car or a penthouse? Do they intend to have kids? These hard decisions are usually termed as life changing decisions that shape someone’s destiny. Matters such as politics, religion, best ways to ensure human and civil rights are upheld, good procedures to ensure the nation’s security, procedures to realization of an equitable, just and free society are usually disagreeable by reasonable minds. Other critical issues that reasonable minds can disagree revolve around on if it is best to legalize early term abortion or legalize same-sex marriages. The scope of this paper will explore the issue of religion freedom based on beliefs, values and the theories of freedom that justify or contrast the varying perceptions of religious freedom (Scheinin, 2000). An important allegory of a person who made a life changing decision in the bible is Abraham. Trust was a key requirement that Abraham was supposed to have first. God needed him to follow God, be a loyal servant and in turn he would bless him and all his descendants. Also, his descendants would be as many as a million stars in the sky. Furthermore, Abraham was already old and had no kids. Abraham decision to truly and completely trust God with his heart was one such hard decision that transformed his life. God in turn fulfilled His promising by blessing Abraham and all of his descendants. Furthermore, He gave him a son at that old age which is impossible. The trust in God portrayed by Abraham is hard to find in the current society. Alternatively if there is, it may not be a full conviction from ones’ heart. Moreover, people sometimes question if God truly exists. Reasonable minds can argue such a case by various theorists such as the creation theory and